IAB Standard Billboard Ad Size

970×250px · 970:250

The recommended size for IAB Standard Billboard ads is 970×250px (ratio 970:250). Accepted file format: JPG, PNG, GIF, with a maximum file size of 150KB.

Placement spec

Recommended size970×250px
Aspect ratio970:250
File formatJPG, PNG, GIF
Max file size150KB

Frequently asked questions

What is the correct size for IAB Standard Billboard ads?

The recommended size is 970×250px with a 970:250 aspect ratio.

What are the file format and size limits?

Accepted file format: JPG, PNG, GIF, with a maximum file size of 150KB.

Can I convert an existing banner to this size automatically?

Upload your original banner to ImageFactory banner resize and it is automatically converted to 970×250px and 1,400+ other placement sizes. For placements with a safe zone, AI keeps key elements inside the safe area.

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