Baidu Ad Sizes
16 placements across 4 Baidu categories. Open a placement for its safe zone and file spec.
Display (展示广告)
| Placement | Size | Ratio | Safe zone | File |
|---|---|---|---|---|
| Display Banner 160x600 (Wide Skyscraper) | 160×600px | 4:15 | — | JPG, GIF, SWF |
| Display Banner 300x250 (Medium Rectangle) | 300×250px | 6:5 | — | JPG, GIF, SWF |
| Display Banner 336x280 (Large Rectangle) | 336×280px | 6:5 | — | JPG, GIF, SWF |
| Display Banner 468x60 | 468×60px | 39:5 | — | JPG, GIF, SWF |
| Display Banner 728x90 (Leaderboard) | 728×90px | 728:90 | — | JPG, GIF, SWF |
| Display Banner 960x90 | 960×90px | 32:3 | — | JPG, GIF, SWF |
信息流 (Feed)
| Placement | Size | Ratio | Safe zone | File |
|---|---|---|---|---|
| Large Feed Image | 1140×640px | 16:9 | — | JPG, JPEG, PNG |
| Feed Small Image | 378×252px | 3:2 | — | JPG, JPEG, PNG |
| Feed Image 3 | 378×252px | 3:2 | — | JPG, JPEG, PNG |
开屏广告 (Open Screen)
| Placement | Size | Ratio | Safe zone | File |
|---|---|---|---|---|
| Open Screen Image | 1080×1920px | 9:16 | — | JPG, JPEG, PNG |
搜索推广 (Search)
| Placement | Size | Ratio | Safe zone | File |
|---|---|---|---|---|
| Search Ad Image 16:9 | 1088×612px | 16:9 | — | JPG, JPEG, PNG |
| Search Ad Image 1:1 | 360×360px | 1:1 | — | JPG, JPEG, PNG |
| Search Ad Image 3:1 | 1200×400px | 3:1 | — | JPG, JPEG, PNG |
| Search Ad Image 3:2 | 512×340px | 3:2 | — | JPG, JPEG, PNG |
| Search Ad Large Image | 1140×640px | 16:9 | — | JPG, JPEG, PNG |
| Search Ad Image 3 | 378×252px | 3:2 | — | JPG, JPEG, PNG |