Baidu Display Banner 728x90 (Leaderboard) Ad Size
728×90px · 728:90
The recommended size for Baidu Display Banner 728x90 (Leaderboard) ads is 728×90px (ratio 728:90). Accepted file format: JPG, GIF, SWF, with a maximum file size of 55KB.
Placement spec
| Recommended size | 728×90px |
|---|---|
| Aspect ratio | 728:90 |
| File format | JPG, GIF, SWF |
| Max file size | 55KB |
| Headline max characters | 50 |
| Description max characters | 80 |
Frequently asked questions
What is the correct size for Baidu Display Banner 728x90 (Leaderboard) ads?
The recommended size is 728×90px with a 728:90 aspect ratio.
What are the file format and size limits?
Accepted file format: JPG, GIF, SWF, with a maximum file size of 55KB.
Can I convert an existing banner to this size automatically?
Upload your original banner to ImageFactory banner resize and it is automatically converted to 728×90px and 1,400+ other placement sizes. For placements with a safe zone, AI keeps key elements inside the safe area.