TikTok Branded Effect Ad Size

162×162px · 1:1

The recommended size for TikTok Branded Effect ads is 162×162px (ratio 1:1). Accepted file format: PNG, with a maximum file size of 60KB.

Placement spec

Recommended size162×162px
Aspect ratio1:1
Minimum size144×144px
File formatPNG
Max file size60KB
Headline max characters30
Description max characters48

Frequently asked questions

What is the correct size for TikTok Branded Effect ads?

The recommended size is 162×162px with a 1:1 aspect ratio.

What are the file format and size limits?

Accepted file format: PNG, with a maximum file size of 60KB.

Can I convert an existing banner to this size automatically?

Upload your original banner to ImageFactory banner resize and it is automatically converted to 162×162px and 1,400+ other placement sizes. For placements with a safe zone, AI keeps key elements inside the safe area.

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