Do I have to actually pay for the test order?

No. A bank-transfer order reaches the order-complete page without payment, so the purchase event fires. Cancel the order in the admin afterwards. Naver Pay skips that page and is not suitable for the test.

The four channels show different conversion numbers. Is that normal?

Yes. Whether Naver Pay orders are included, the conversion window and the click attribution model differ by channel. Compare trends and do not expect the four numbers to match.

My ads are not on yet and the report shows no conversions.

Ad reports only count conversions that follow an ad click. A test order without ads only confirms the tags fire. After the ads are on, click your own ad once and place an order.

How long until conversions appear?

GA4 DebugView and Meta test events show immediately. The Google Ads conversion summary takes a few hours and the Naver ad report updates the next day. If nothing shows after a day, check payment method, browser, tag scope and channel status in that order.

Naver conversion tracking status says Not in use.

It shows that when no purchase log has ever arrived. Check that the common key is registered in the Cafe24 Naver Pay settings, place a bank-transfer test order and check again the next day.

Blog

One Test Order to Verify Conversion Tracking: Checklist

Imagefactory · Published 2026-09-18

Before turning ads on, place one test order and confirm the same order in four places: Naver conversion tracking, the Google Ads conversion summary, GA4 DebugView and Meta Events Manager. If all four show it, conversion tracking is done. If any of them does not, go back to that channel's setup guide.

Why check four places separately?

Each channel receives conversions from Cafe24 through a different path. Naver uses the common key, Google Ads and Meta use the tags from Cafe24's channel apps, and GA4 uses the event you built in GTM. One channel recording the order says nothing about the others.

Channel	How Cafe24 sends it	Where to check	Delay	Setup guide
Naver Search Ads	Purchase logs fire automatically once the common key is registered	`Tools` → `Conversion tracking` status, ad report conversions	Status after review, reports the next day	Naver conversion tracking
Google Ads	The Google & YouTube app tag sends browser and server events	`Goals` → `Conversions` → `Summary` status and count	Up to 24 to 48 hours	Google Ads conversion tag
GA4	The purchase event you built in GTM	`Admin` → `DebugView`, `Reports` → `Realtime`	Immediate, standard reports 24 to 48 hours	GA4 on Cafe24
Meta	The Facebook channel app's pixel and Conversions API	Events Manager `Test events`, `Overview`	Test events are immediate	Meta pixel and Conversions API

The delays follow Google's conversion tracking data article and GA4 data freshness.

One order-complete page sends conversions to four channels — one showing up does not mean the others did, so check all four.

Step 1. Confirm the tags fire

This check needs no ads. You only confirm that the tags fire on the order-complete page.

Open the store in an incognito window without ad-blocking extensions.
Turn on the checking tools first. GA4 uses GTM Preview and DebugView, Meta the Test events tab in Events Manager, Naver the Chrome extension Naver Conversion Script Assistant, and Google Ads Tag Assistant.
Go from product page to cart to checkout to order complete and pay by bank transfer. Bank transfer reaches the order-complete page without a payment. Naver Pay and Kakao Pay skip that page, so do not use them for the test.
Check each tool for the purchase event. GA4 should show purchase with a transaction ID and value, Meta Purchase from both browser and server, Naver a purchase log, and Google Ads a fired conversion event.
Cancel the order in the admin when you are done.

Step 2. Confirm the ad click links to the order

Even when tags fire, the Naver and Google ad reports only count a conversion when the click parameter reaches the landing page. That is NaPm for Naver and gclid for Google. Meta also matches logged-in users in addition to the fbclid click parameter, but the same check applies. Do this once on the first day your ads run.

Turn the ads on, search, and click your own ad once. One click is charged.
Check that the landing page URL still carries a parameter such as NaPm= or gclid=. If it is gone, the landing URL redirects or passes through a short link.
In the same window place a bank-transfer order as in Step 1.
The next day, check for one conversion in the Naver ad report Conversions, Google Ads Conversions and the Meta Ads Manager Results column.

Checklist

Channel	Screen	Pass condition	If missing
Naver Search Ads	`Tools` → `Conversion tracking`	Status `In use`, one conversion in the next day's report	Check the common key and review status in Naver conversion tracking
Google Ads	`Goals` → `Conversions` → `Summary`	Purchase action status `Recording conversions`	Check the app toggle and event method in Google Ads conversion tag
GA4	`Admin` → `DebugView`	`purchase` carries `transaction_id` and `value`	Check GTM publishing and the trigger in GA4 on Cafe24
Meta	Events Manager → `Test events`	`Purchase` arrives from both browser and server	Check the connection method in Meta pixel and Conversions API

What to check when it is missing, in order

Payment method first. Naver Pay and Kakao Pay orders skip the Cafe24 order-complete page. GA4 and browser pixels never see them, and Google Ads and Meta only receive the Naver Pay orders Cafe24 sends as server events. Test with bank transfer.

Then the browser. Ad blockers, declined cookie consent and in-app webviews block browser tags. Try again in an incognito window.

Then where the tag lives. A common miss is pasting the GA4 Direct code input into the PC store tab only. If the order was placed on mobile, check the mobile tab.

Then the channel-side status. Naver Not in use means no purchase log has ever arrived, and Google Ads Unverified means no conversion has been recorded yet. Repeat Step 1.

Then the click parameter. If it disappeared in Step 2, remove the redirect or short link on the landing URL. For Naver, NaPm must survive to the final landing page for the report to count it.

Where Imagefactory helps

Imagefactory builds AI marketing tools and runs ad operations for clients. When you hand over operations, we fill in this checklist for you in the first week. We check that every channel's tag is on the page, confirm the four places with a test order, and only then turn the ads on. The first week's job is to make sure no ad spend goes out while conversions are not being recorded.