Guides

Naver Ads Conversion Tracking on Cafe24: Common Key Setup

Imagefactory · Published 2026-09-18

You do not paste any script to track Naver Search Ads conversions on a Cafe24 store. Apply for conversion tracking in the Naver Ads Center to get a Naver common key, then register that key in the Naver Pay settings of the Cafe24 admin. Purchase and add-to-cart conversions start flowing on their own. From the application to the first conversion in a report usually takes 3 to 7 days.

The service has two names. The Ads Center menu says Conversion tracking (전환 추적) and the older name is Premium log analysis (프리미엄 로그분석), but they are the same service.

Check whether it is already installed

Open the page source of your storefront (Ctrl+U on Windows, Cmd+Option+U on Mac) and search for these strings.

If none of the three is there, start at 1). If wcslog.js is there but the key is different, re-register the key in 3).

1) Apply for conversion tracking in the Ads Center

1. Sign in to the Naver Ads Center and go to Search Ads → Tools → Conversion tracking.
2. Start an application and select the website business channel of your store. The channel must have passed review and show Eligible (노출 가능) to appear in the list.
3. For the installation type choose Self-install (자가). Cafe24 only needs the common key, so the managed installation is unnecessary.
4. Enter the email address that should receive the setup instructions as the technical contact. If an agency is doing the work, use the agency's address.

The procedure follows Naver help 1473 and 1215.

2) Find the Naver common key in the setup email

1. Within 1 to 3 days (up to 7) of applying, a setup email arrives at the technical contact address.
2. The table on the Conversion tracking page also has a Naver common key column. Copy the value that starts with s_.

3) Register the common key in the Cafe24 admin

1. In the Cafe24 admin go to Sales channels → Naver → Naver Pay settings.
2. On the Application info tab, paste the value from 2) into the Naver common authentication key field and press Register. A store that does not use Naver Pay can leave the other fields empty and register the key alone.
3. If the store already has Naver Pay connected with a different key, you must press Reset integration before the new key is accepted. The moment you reset, Naver Pay checkout stops until you reconnect, so the store owner should do this at a low-traffic time.

The path follows the Cafe24 help article and the key error guide.

4) Confirm the conversions that fire automatically

Once the key is registered, Cafe24 sends the four conversions below on its own. Since 10 July 2024 all four are enabled together and you cannot pick a subset.

To count something else, such as sign-ups, open Design → Design editor and paste the code from the manual installation guide into the completion page (for example join_result.html). The automatic scope is documented in the Naver hosted-mall guide.

5) Request review and check the status

1. If the setup email contains a review request link, use it. For self-installs the review result arrives within 1 to 3 days, and conversions appear in reports from the next day when nothing is wrong.
2. Go to Tools → Conversion tracking and check that the status has changed to In use (사용중).

Naver's documents do not say whether hosted malls such as Cafe24 need the review, so send it only when the email asks for it. Help 1648 lists the status values as Not in use, In use and Terminating, and right after applying you may see a different label such as Applied.

6) Turn on campaign tracking

1. Open the campaign under Ad management and set Tracking under Advanced options to Auto tracking URL parameters. The same option appears when you create a new campaign.
2. The NaPm parameter must survive until the landing page for a conversion to be linked to the ad click. Remove any setting that forwards the landing URL through a short link or a different address.

Conversion tracking and the auto tracking URL parameters are separate services that you set up individually. With the parameters on, the log report splits conversions by search term and keyword. The parameter list is in help 1335, and the landing-page condition is in the Naver script guide.

Checklist

The assistant is a Chrome extension published by Naver that shows conversion logs and cookie hand-off per page. Usage is in the assistant guide.

Five common blockers

It says there is no site to apply for. The business channel is still under review. Wait until Components → Business channels shows Eligible, then apply again.

Cafe24 rejects the common key. If the message says the key is already in use, press Reset integration on the same screen and register again. If it says the key is invalid, contact the Naver Pay help desk (1588-3819).

Status is Not in use and conversions are 0. That is what you see when no purchase log has ever been received. Place one test order and check again the next day. If it is still 0, check the business channel status, whether NaPm survives to the landing page, and the script in the page source, in that order.

Sign-up conversions are not counted. Sign-up is not one of the four events Cafe24 sends automatically. Add it with the manual installation in 4).

Only purchases within a few days of the click count. The conversion tracking window is 15 days by default and can be set between 7 and 20. Only purchases within that window after a click count as ad conversions.

An agency needs Cafe24 admin access to do this for you. Instead of handing over the owner login, create a Cafe24 sub-operator account and grant Naver Ads access through Naver Ads agency access. To add GA4 as well, continue with GA4 on a Cafe24 store.