Instagram Story & Reels Ads: Where Text Is Actually Safe — in Pixels
ImageFactory Engineering · Published 2026-06-12
For Instagram Story ads at 1440×2560, text and CTAs are safe inside the 1440×1970 band that excludes the top 250px (14%) and bottom 340px (20%) — the top is covered by the profile and timestamp, the bottom by the CTA button and reply bar. Reels are tighter: up to 896px (35%) at the bottom and 86px per side are covered, leaving a near-square 1268×1306. The key numbers are below; more placements are in the ad size guide.
Meta vertical placements — safe areas at 1440×2560
| Placement | Excluded | Safe area | Feels like |
|---|---|---|---|
| Story (FB·IG) | top 250px, bottom 340px | 1440×1970 | ~5:7 |
| Reels (FB·IG) | top 358px, bottom 896px, sides 86px | 1268×1306 | nearly 1:1 |
| IG Feed 4:5 (1080×1350) | 64px all sides | 952×1222 | ~7:9 |
The crucial detail: the same 9:16 asset has different safe areas on Story and Reels. Ship a Story-fitted asset to Reels and an extra 15% of the bottom gets covered.
Story
Reels
Placement checklist
- Put your core message in the middle vertical third — safe across all vertical placements.
- Don't draw a CTA at the bottom of the image — it collides with the platform's own CTA button.
- Review with the safe-area box overlaid on the output: logo, price and CTA inside?
- For a shared Story/Reels asset, design to the Reels spec (1268×1306) — the narrower one wins.
How ImageFactory solves this
Pick a Story or Reels placement in ImageFactory banner resize and the safe-zone guarantee strategy applies automatically — key elements are pinned inside the safe area structurally, with the outer region AI-filled (see why we adopted this approach). Per-placement values come from the platform-guide-maintained library, so you never compute pixels by hand.