My store isn't a Smart Store. Why don't my products appear in Naver Shopping search?

An independent store has to apply for the CPC package in Naver Shopping Partner Center. After the review passes, register the product DB URL and add a prepaid balance, and the products start appearing in search results.

Which documents does a Naver Shopping listing need?

Three: a business registration certificate, a mail-order business report and proof of escrow enrollment. Also capture the checkout page with escrow applied, and add category permits for health functional food, cosmetics or processed food.

How much does it cost to list on Naver Shopping?

The ₩99,000 sign-up fee is currently waived. Instead, each click on a free-listing product deducts a listing fee from your prepaid balance: the price-band and category rate plus ₩10, or ₩46 for a ₩35,000 general-category product. Shopping Search Ads are billed separately, with bids from ₩50.

What is the minimum prepaid balance?

₩100,000, paid by credit card or bank transfer to a virtual account. The previous day's click fees are deducted around 8 a.m., and once the balance reaches zero or below every product is hidden.

How long until products appear after applying?

Review takes 1–2 business days once all documents are in, and the product DB URL check takes a day. Allow about one more day after topping up, and note Cafe24 sends product data to Naver only four times a day.

Which categories work best in Naver Shopping search?

Products that each take one slot in results fit best: own-brand fashion, food, daily goods and home items. Standardized goods such as appliances or cosmetics are grouped into price-comparison catalogs, so you compete on price, and quote-based products belong in Power Link.

I already have a Smart Store. Does my own store still need to apply?

Yes. A Smart Store is listed with one consent at sign-up, but your own store is a separate mall and needs its own application and product DB URL. Naver may refuse a store whose subcategories overlap with a mall the same business already lists.

Guides

Let's Get Your Own Store into Naver Shopping Search

Imagefactory Engineering · Published 2026-09-15

If your store runs on Cafe24, Imweb or Godo, it has to join Naver Shopping Partner Center on the CPC package before its products can appear in Naver Shopping search. A Smart Store is connected at sign-up; an independent store joins directly. Submit the application with three documents, pass the review, register your product DB URL and add a prepaid balance, and exposure starts. Let's go through it in order.

Does my brand need Naver Shopping search?

If your brand sells products that customers find by searching a product or category name, Naver Shopping search is the first door they come through. Results show the product photo, price and seller right away, so people who searched to buy land directly on your store.

Your brand	Examples	Is shopping search a fit?
Sells own-made or small-batch products	Fashion, food, daily goods, pet supplies, home items	Best fit. Each product takes one slot in the results
Distributes standardized branded goods	Appliances and computers, cosmetics, formula, diapers, wipes	Works when your price and shipping compete. Sellers of the same item are grouped into price comparison
Sells through quotes and consultation	Construction, custom builds, B2B equipment	Site search ads such as Power Link fit better than shopping search

Your own store can be listed just like a Smart Store. Products appear next to Smart Store products in the results, and a click lands on your brand's own site. A Smart Store is connected with one consent at sign-up; for your own store, follow the five steps below in order.

An independent store has to go through these five steps itself — a Smart Store is listed with one consent at sign-up.

1) Prepare three documents and a checkout screenshot

Document	Where to get it	Requirement
Business registration certificate	Hometax	Company name, representative and address must match your store footer
Mail-order business report	Gov24	The report number must match your store footer
Proof of escrow (buyer protection) enrollment	Your PG's admin console or bank	Save it as an image file
Checkout page with escrow applied	Screenshot of your store's payment screen	The escrow terms checkbox or escrow banner must be visible
Category-specific permits	Health functional food, cosmetics, processed food and similar permits	Only if you sell those categories

Naver CPC package listing guide showing the five-step process and STEP 01 application items. The required documents line and the category-specific documents line are numbered 1 and 2 — Required documents (1) and category-specific documents (2) on Naver's listing guide. The table above mirrors this screen.

Before you gather documents, bring the store itself in line with Naver's listing requirements.

Show six items in the store footer: company name and representative, address, phone and email, business registration number, mail-order business report number, and the Fair Trade Commission business lookup link.
Apply escrow to every payment amount. On Cafe24, go to Store settings → Payment settings → Payment method settings, set Buyer protection service to PG escrow on, and Applicable payment amount to All amounts.
Display prices including VAT and, per Cafe24's guidance, accept both cash and card payments.
Use a Latin-alphabet domain as the primary domain. Naver Shopping does not support Korean-character domains, so use a Latin domain or its Punycode form.
Let visitors view products without logging in, and split products whose price changes with a required option into separate products.

2) Fill in the application

On the Naver price comparison listing page, click the green 네이버 가격비교 입점 신청 (Apply for listing) button on the right. On Cafe24 the Apply button under Sales channels → Naver → Naver Shopping guide → Service guide leads to the same place.

Naver price comparison listing and ads page. The green Apply for listing button and the Listing guide link next to 'If you have your own store' are numbered 1 and 2 — Click Apply for listing (1). The requirements are under Listing guide (2).

On the application page keep the 소호몰 입점 (small store) tab and click 입점신청 (Apply) next to your platform in the shopping partner list. Cafe24, Imweb, NHN Commerce (Godo) and ConnectWave link to their own guide pages.
If your platform is missing or you built the store yourself, click 입점신청 next to 기타 쇼핑파트너사 (other partners).

Naver price comparison application page. The small-store tab, the Apply button next to Cafe24 and the Apply button next to Other shopping partners are numbered 1 to 3 — Small store tab (1) → Apply next to your platform (2). Not listed? Use Apply next to Other shopping partners (3).

On the Shopping Partner Center terms screen, agree to the Naver Shopping terms and the personal-data notice and continue.

Shopping Partner Center terms screen for the Naver price comparison affiliate listing. The 'I agree to the terms' checkbox under the terms text is numbered 1 — Tick 'I agree to the terms' (1), agree to the personal-data items below, and continue to the application form.

In the application form, enter the store and business details and attach the documents from step 1. The application, the documents and the information displayed on the store must all match.
Review starts once every document is in and takes 1–2 business days. The one-time listing fee of ₩99,000 is currently waived.

3) Generate the product DB URL (EP) in your store

Platform	Path	Generated
Cafe24	Admin `Sales channels` → `Naver` → `Naver Shopping settings` → `Naver Shopping DB URL` on → `Save`	Next morning
Imweb	Admin `Settings` → `Data connections` → `Naver Shopping` → switch on → `Save`	Within about an hour
Godo	Admin `Marketing` → `Common inflow script`, register the Naver common auth key → `Marketing` → `Naver Shopping settings` → on, `v3.0` → `Copy full product URL`	Immediately
Makeshop	Admin `Add-on services` → `Add-on services` → `Channels` → `Naver Shopping` → `Copy full URL`	Immediately
Sixshop	Store manager `Add-ons` → `Naver Shopping` → `Full EP URL`	Every 2 hours
Custom-built store	Build a tab-separated text file in the EP 3.0 format from Naver's DB URL guide and serve it at a URL	You refresh it

Copy the DB URL once an update timestamp appears next to it. Cafe24 generates the URL on the base domain while the product links inside use your primary domain; register it as is.

4) Register the DB URL in Shopping Partner Center and top up

Shopping Partner Center sign-in screen. The store-ID login box on the right and the Listing guide link inside it are numbered 1 and 2 — Sign in with your store ID (1). The Smart Store login button below is for Smart Store sellers. Not listed yet? Go back via Listing guide (2).

Open Product management → Product feed status → Store product DB URL → Manage → Request registration.
In the popup set EP version to the latest (3.0), Full EP to Receiving, paste the URL from step 3 into EP URL, write Initial listing as the reason and click Request registration.
The check takes about a day. Receiving means approved; Rejected shows a reason to fix before you resubmit.
Go to Balance/Account → Top up, choose an amount and payment method and pay. The minimum top-up is ₩100,000, by credit card or bank transfer to a virtual account within 3 days.
Turn on Auto top-up on the same screen so products don't drop when the balance falls to zero.

Three kinds of cost apply. Ad clicks are settled as ad spend only, with no listing fee.

Cost	When it is charged	How much
Listing fee (CPC)	A click on your product in the free listing that lands on your store	Price-band and category rate + ₩10. ₩46 for a ₩35,000 general-category product
Shopping Search Ads	A click on a product placed in the ad area	Bid set from ₩50 to ₩100,000. The actual rate is decided by the auction
Sign-up fee	Once, when the review passes	₩99,000. Currently waived

Naver price comparison fee guide, general-category example: ₩23 per click for a ₩9,000 product, ₩46 for ₩35,000 and ₩53 for ₩120,000 — Listing-fee (CPC) examples. This is the fee on free-listing clicks, not ad spend. General category: ₩23 for a ₩9,000 product, ₩46 for ₩35,000, ₩53 for ₩120,000.

5) Confirm products are exposed

If products appear under Product management → Product status → Serviced products, they are live on Naver Shopping. Allow about a day after topping up.
For products in the Unserviced products tab, read the reason. If the category is unmatched, tick the product → Change category match → pick the category down to the lowest level → Match. It takes a day to apply.
Search a product name on Naver Shopping and check that your store appears as a seller.

Checklist

What to check	Screen	Expected
DB URL feed status	Shopping Partner Center → Product management → Product feed status	`Receiving` with today's timestamp
Prepaid balance	Shopping Partner Center → Balance/Account → Balance history	Above zero, auto top-up on
Serviced product count	Shopping Partner Center → Product management → Product status → Serviced products	Close to the number of products on sale in your store
Category matching mode	Shopping Partner Center → Account → Edit → Service info	Automatic. Manual means every new product needs matching by hand
Cafe24 DB URL refresh	Cafe24 → Sales channels → Naver → Naver Shopping settings	Update time shows today's date

Five things that commonly go wrong

Review is on hold for missing buyer protection. On Cafe24, set PG escrow to on under Store settings → Payment settings → Payment method settings and choose All amounts. Confirm the escrow terms checkbox or banner shows on the checkout page, then ask for review again. Naver's escrow guide has sample screens per PG and bank.

Rejected for a domain mismatch. Resubmit with the Latin-alphabet primary domain as the store address. On Cafe24, check the primary domain under Store settings → Basic settings → Domain settings.

Rejected for a price mismatch. Split products whose price depends on a required option into separate products, show coupon and member discounts as a discounted sale price on the product page, and change ₩0 products to a real sale price of ₩1 or more.

The DB URL was rejected. Fix exactly what the reason says and resubmit. For no event text in EP(DB), enter a real promotion such as free shipping in Cafe24's Products → Add product → Sales info → Naver Shopping promo text, then request registration under Event field EP status in Product feed status.

Topped up but products still don't show. Wait a day, and if the balance is negative, top up the shortfall as well. Then check the DB URL feed status, unmatched categories in the Unserviced products tab, and thumbnail specs (500×500px or larger recommended, up to 4000×4000, square recommended, JPG, under 4MB). Cafe24 only sends product data to Naver four times a day (01:00, 10:00, 14:00, 18:00).

Once listed, running Shopping Search Ads needs separate Ads Center access. Agency access is covered in How to give an agency access to Naver Ads, and the Cafe24 side in Creating a Cafe24 sub-operator account.